I build scalable marketing engines for multi-brand organizations.
Senior marketing leader with 15+ years driving growth across real estate, automotive, healthcare, fitness, and service industries. I specialize in brand positioning, acquisition systems, reporting infrastructure, and performance-led execution that directly supports revenue.
Selected Work & Brand Systems
Brand & Website Architecture
Led full brand positioning, messaging architecture, and digital infrastructure buildouts across multi-industry organizations.
TheRaceShop.com
• Built brand from concept to launch
• Established messaging framework and digital acquisition strategy
• Developed national listing content strategy and Social Media growth system
Previous Brokerage Leadership
• Led marketing strategy for a high-performing real estate brokerage over a 7+ year tenure, supporting agent growth, listing volume, and brand expansion across multiple market cycles
• Directed digital ecosystem management including website infrastructure, SEO strategy, email marketing, social content systems, and advertising coordination
• Oversaw brokerage transition from RE/MAX affiliation to eXp Realty while maintaining brand continuity, lead flow stability, and market visibility
• Built agent-facing marketing frameworks including listing launch systems, promotional toolkits, and standardized brand guidelines
• Managed vendor partnerships, advertising placements, print production, and campaign timelines to ensure cohesive multi-channel execution
• Supported recruiting initiatives through strategic brand positioning and consistent digital presence across the Lake of the Ozarks market
• Established long-term marketing infrastructure that increased online visibility, improved engagement metrics, and strengthened brokerage authority positioning
Dunn & Associates Real Estate
• Repositioned brand messaging for community education strategy
• Built long-form content structure to support trust-based lead acquisition