I build scalable marketing engines for multi-brand organizations.
Senior marketing leader with 15+ years driving growth across real estate, automotive, healthcare, fitness, and service industries. I specialize in brand positioning, acquisition systems, reporting infrastructure, and performance-led execution that directly supports revenue.
Selected Work & Brand Systems
Multi-Channel Automotive Brand Growth
TheRaceShop.com
• Built TheRaceShop.com from concept to fully developed automotive brand including identity, messaging framework, website architecture, and digital growth strategy
• Developed inventory-driven content systems integrating vehicle media production, SEO-optimized listings, long-form YouTube content, and platform-specific engagement
• Managed Dealer Accelerate integration, Shopify merchandise platform, and cross-channel messaging including financing and layaway positioning
• Structured scalable content pipeline supporting daily video production, listing optimization, and audience engagement across Facebook, YouTube, and website
• Established foundational market visibility and scaled social presence to 1,300+ followers within first year of launch
• Implemented conversion-focused listing structure designed to support lead generation, financing inquiries, and national buyer reach
• Built brand voice and positioning aligned with performance automotive culture while maintaining professional, trust-driven presentation
• Coordinated video production schedules, shoot direction, editing workflow, and digital publishing cadence to maintain consistent brand visibility
• Partnered directly with ownership to align marketing execution with inventory turnover, showroom visibility, and long-term growth objectives
Previous Brokerage Leadership
• Directed marketing strategy for high-performing real estate brokerages over a 10-year span, supporting listing growth, agent recruitment, and sustained market visibility across multiple brokerage transitions
• Oversaw full digital ecosystem including website strategy, SEO structure, listing launch systems, email marketing, and multi-platform content strategy
• Maintained brand continuity and lead stability during brokerage transition from RE/MAX to eXp Realty and later expansion under Dunn & Associates Real Estate
• Built scalable listing marketing systems including media production workflows, long-form educational content, agent branding frameworks, and community positioning strategy
• Drove measurable digital growth under Dunn & Associates Real Estate, generating 494,800+ content interactions, increasing profile visits by 142.3%, and growing follower base by 59.3%
• Managed vendor relationships, advertising placements, and campaign coordination across print, digital, and community-based marketing initiatives
• Partnered with ownership and agents to align marketing execution with revenue goals, listing volume, and long-term brokerage positioning
Healthcare Brand & Operational Growth
MLHRX LLC | Vitality Medical Group | Eldon Drug Co
• Directed marketing strategy across a multi-division healthcare organization including pharmacy, medical equipment, compounding services, and a physician-led weight loss clinic
• Built Vitality Medical Group from ground up including brand identity, patient acquisition systems, operational workflows, and digital presence
• Oversaw marketing budget allocation, vendor coordination, and campaign performance tracking to align acquisition cost with revenue targets
• Managed and mentored a direct team of 3 while maintaining cross-functional collaboration with providers and ownership
• Developed compliant messaging strategies aligned with healthcare regulations while improving brand visibility and patient trust
• Implemented structured reporting systems to track KPIs including lead flow, patient acquisition, retention patterns, and revenue performance
• Identified expansion opportunities across service lines to increase patient base and overall organizational growth
Brand Launch & Membership Infrastructure
24/7 Fitness | Eldon, MO
• Led full brand development and market launch strategy for a new 24/7 access gym concept, establishing positioning, messaging framework, and visual identity
• Built digital infrastructure including website architecture, membership information flow, on-site conversion points, and foundational SEO structure
• Developed launch campaign strategy focused on early awareness, community positioning, and membership acquisition
• Directed signage, environmental branding, and in-gym messaging to ensure cohesive brand experience from digital to physical touchpoints
• Structured content pipeline and local engagement strategy to drive visibility and support membership growth
• Implemented marketing systems aligned with recurring revenue model and long-term member retention
Rapid Go-To-Market Consumer Brand Launch
Dutchmaid Donuts
• Developed brand identity, visual system, and messaging architecture from concept through public-facing launch
• Designed and executed structured organic content rollout strategy focused on community activation and early demand creation prior to operational opening
• Built digital visibility from zero to measurable traction within first 30 days of launch
• Generated 65,800+ total views and 18,600+ unique viewers within initial launch window
• Drove 6,900+ page visits and 770 followers pre-opening through organic growth strategy
• Achieved 1,200+ content interactions without paid advertising
• Validated local market demand and established foundational audience base prior to revenue activation
Founder & Independent Brand Development
Courtney Lynn Marketing | Divine Moments Photography
• Founded and operated independent marketing and brand advisory practice serving service-based and local growth-stage organizations
• Provide strategic guidance in brand positioning, content architecture, acquisition systems, and digital infrastructure development
• Manage full client lifecycle from strategic planning and execution through performance tracking and optimization
• Built and sustained Divine Moments Photography for 13+ years as a direct-to-consumer brand, developing pricing models, client acquisition funnels, and referral-driven growth systems
• Oversee contract management, revenue tracking, vendor coordination, and end-to-end customer experience
• Maintain profitability and operational stability while scaling digital visibility and brand authority within regional markets
• Apply hands-on creative execution including visual content production, campaign design, and digital asset management when strategically required
